Whilst New Zealanders love their rugby, that love doesn’t extend to taking public transport to the rugby games. In fact, “a third would rather watch their team lose than take public transport to the game.”

So what could long-time rugby sponsor KFC do to help change that?

What about commandeering an entire 155 tonne train, running from Britomart to Eden Park (home of the Auckland Blues Super Rugby team), and turning it into KFC’s first ever locomotive service. Alllllll aboard the KFC Gravy Train!

“Public transport never tasted so good”.

The activation generated over 350 articles, and reached an audience of over 1.9 billion (seriously world... we all love KFC, but is this what you’ve been waiting for?)

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