We collaborated with JLR and Downforce to host an exclusive media event for Defender Journey, announcing that public tickets are now available for the luxurious Lindis Lodge drive experience in New Zealand’s Ahuriri Valley.

Select journalists were invited to experience the rugged landscapes first-hand, navigating steep inclines, challenging trails and a private station track through untouched powder snow, all while enjoying the comfort and advanced technology of the latest Defender model.

The combination of snowy alpine off-road adventure and luxury accommodation left a lasting impact, with media experiencing the seamless performance of the Defender 110.

The event generated significant coverage, including 93 social media posts reaching 1.3 million people. We secured 15 media stories which reached an additional 1 million, with a PR value totalling $316,000.