Becoming a parent is one of the most life-changing things anyone will go through. It’s a time filled with joy and excitement - but it can also be a financially challenging time for many new whānau.

That’s why Contact Energy launched The ‘Fourth Trimester’, an initiative that gave the newest New Zealanders three months of free power, aiming to alleviate some of the financial pressure placed on families.

With the support of Plunket, Special PR created heart-warming newborn baby content to spread the word, with news of Contact’s generous offer appearing on The Project, NZ Herald, Today FM, Stuff, Sunday Star Times, and many more titles across the country.

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