Ever wanted to use your game board currency as real money?

Well, we brought that dream to life with KFCurrency, a playful twist to showcase KFC’s commitment to value, a move that turned the idea of winning big with fast food on its head.

The one-day-only event invited Kiwis to trade their board game money in exchange for actual chicken, giving new life to those forgotten stacks of Monopoly bills and other play currencies stashed away in family game cupboards.

As customers brought in their game cash, social media lit up with stories and posts, creating a buzz that extended the fun beyond KFC restaurants. The campaign was successful, amassing an impressive 7.2 million media reach and an additional 646,600 reach via paid influencer content. We cemented KFC’s commitment to value while delivering a memorable experience to their loyal customers.

KFCurrency proved that with the right game plan, even Monopoly money can score you some finger-lickin’ goodness.