To elevate Export’s longstanding partnership with the ACC and celebrate the highly anticipated All Blacks vs. England clash in Dunedin, we set out to give Kiwi fans a pre-game experience like never before.

Partnering with All Black star Richie Mo’unga, we transformed the iconic 'Ritchies' bus service into "Richie’s Export Express" – an Export Ultra bus that delivered an unforgettable, free ride to the stadium.

With Mo’unga and the ACC team all aboard, the bus became a game-day highlight, with nonstop banter, lively commentary, and plenty of pre-game hype. Getting to the stadium had never been easier or more exciting, adding a fresh spin to the Kiwi pre-game ritual.

Despite strong competition in the South Island and official beer sponsorships at the game, Richie’s Export Express generated a fresh wave of buzz and love for Export. The campaign achieved incredible media reach, with 23 features, including a primetime spot on 1News and major spreads in both the NZ Herald and Weekend Herald.

The result? A standout media ROI of $9.76 for every $1 spent, making it one of ACC and Export’s most celebrated collaborations to date.

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