We spiced things up for the return of KFC’s fan-favourite Hot & Crispy Boneless with a bold and unexpected campaign that brought together fast food and high fashion.

In collaboration with renowned New Zealand jeweller Nick Von K, we launched a limited-edition jewellery collection featuring  11 exclusive, handcrafted necklaces to nod to KFC’s iconic 11 herbs and spices.

This campaign wasn’t just about bringing something fresh to the table but also about giving back. All proceeds from the sale of the collection were donated to Surf Life Saving New Zealand.  

We achieved a PR reach of over 4.2 million, with social impressions sitting at 8.9 million, helping KFC prove that great taste isn’t just for the kitchen - it’s for the runway, too.