Sir Graham Henry is an utter legend of rugby.  The man has led both the All Blacks and the Black Ferns to World Cup victory - and he wanted to do the same with Team Rugby at The Black Clash which saw rugby legends and cricket legends pitted against each other in a friendly game of cricket.

So, to pay tribute to Sir Graham’s 50 years of success in the sport, Team sponsor Charlie’s rebranded as Henry’s for Game Day.

More than 5,000 limited edition bottles were created for the game, as we got thousands of Kiwi fans to toast the man, the myth, the legend with a refreshing glass of OJ on game day.

We created a tongue-in-cheek social video with the man himself, providing the media with a content-rich news story supported by quotes and interviews with Sir Graham. We secured seven broadcast features with the likes of 1News, The Hits and Hauraki, along with multiple online stories.

The content went viral online with heavy-hitting names such as Monty Betham, Tom Sainsbury, Ruby Tui and Izzy Dagg creating fun and engaging content about the rebrand to get even more people talking about the newest innovation in juice…. Henry’s.

Cheers to that!

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