Alcohol brand Invivo was expanding their range of Graham Norton Gins into Vodka… an Irish Vodka in fact, which boasted a potato in every bottle!

We partnered with Auckland-based bartender Dave Ryan, originally from Cork in Ireland, to develop an innovative new cocktail to highlight the real Irish potato in every bottle, and pay homage in a playful way to Graham Norton’s Irish heritage.

The Tayto-tini cocktail is the perfect serving of Graham Norton Irish Vodka, mixed with house-made rosemary, thyme and sage cordial, roast potato-flavoured salt rub, and a salted olive lemonade, topped with a herb-crusted parched potato slice, to evoke the flavours of roast spuds.

We sent the unique cocktail kit to select media and unpaid influencers to enjoy during the festive season, encouraging them to share content to help drive awareness and sales.

The Taytio-tini was shared by none other than Graham Norton himself, who was so impressed by the cocktail that he made one using the kit we sent him and described it as “the way to an Irishman’s heart”

You can’t beat endorsement like that - and when you pair it with coverage across key TV, radio and lifestyle titles, it’s time to say “Sláinte!”

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