We were all devastated when Daddy Bloomfield - more commonly known as Director General of Health Dr Ashley Bloomfield - resigned from his role.

After a tough few years, and with a break looming in his professional career, if anyone was going to need a holiday it was Dr Ashley Bloomfield.  And what better place to visit than the friendly islands of Fiji?

We produced a ‘travel-porn’ worthy public video invitation that visually demonstrated just how appealing and easy a holiday would be - a much-needed ‘booster of happiness’ for Dr Ashley Bloomfield.

The content went viral - landing broadcast coverage and features in leading primetime broadcast, travel and lifestyle publications. We had the whole country talking! So much so, that Dr Bloomfield even got in touch - asking if we could regift the holiday to surprise a Women’s Refuge worker who was truly deserving of the vacation.

BULA TO BLOOMFIELD!