Working alongside independent agency Chemistry, Special PR turbocharged the publicity, promotion, and awareness of Jaguar’s latest stunt.

Four-time Bathurst winner Greg Murphy used a Jaguar I-PACE to race out a physical interpretation of Otis Frizzell’s new artwork.

The first of-its-kind experiment was captured by long-exposure lens to create brushstrokes featuring the cars white headlines and red taillights.

The enormous artistic installation took place in an abandoned Auckland carpark, with Jaguar commissioning a limited edition run of prints to engage their customer base.

Taking the Art of Performance to new levels.

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